Case Study

My ASEBP Mobile App

Developing a mobile app designed to be loved today and into the future.


"The DevFacto team is beyond organized, friendly, smart and thoughtful when it comes to building/working on an application. Benefits are complex and the fact that they grasped the industry so well and were able to give us recommendations that helped us achieve our goals is really fantastic. It’s just been a pleasure."

Juliana Facchini-Rakovich, Communications Coordinator
The Alberta School Employee Benefit Plan

The Challenge


The Alberta School Employee Benefit Plan (ASEBP) provides employee benefits and programs primarily to the K-12 education sector in Alberta. To better serve their clients, they identified a number of desired features and functions for the ‘My ASEBP’ mobile application that their previous platform was unable to support.

In order to extend their mobile capabilities, ASEBP worked in tandem with specialists from DevFacto to facilitate an app redesign ideation and implementation initiative, with the intention of developing a more user-friendly experience that would facilitate online claim submission and set the stage for future expansion of features to match ASEBP’s best practices and long term strategies.

The Solution

DevFacto and ASEBP worked collaboratively to develop a native app for Apple and Android platforms, coded to support ease of feature expansion and improved user experience. The My ASEBP app enables users to view, submit and manage their health and wellness claims through a one-stop-shop. New features include claim submission, photo receipt submission, historical records access, TouchID (iOS) and fingerprint authentication, notifications (for online claim receipts, claim status changes) and more. From screen design to technology selection, the new app combines modern and efficient metaphors based on industry best practices for mobile design with the best in user experience.


% increase in active users

Account balances
Claim submission
Claims review
Benefits card
Prescription drug coverage

The new My ASEBP mobile app has been very well received by users, school jurisdictions and the ASEBP team, and is considered an intuitive to use application, with users spending less than a minute on average using the app. This constitutes a significant time reduction to conduct business as compared to My ASEBP website or ASEBP’s former mobile app. Since the launch of the new app in September 2016, the number of mobile app active users has increased almost 400%. In terms of the number of claims, on average 24% of all claims are now submitted through the app versus through ASEBP’s website, with this number consistently growing month to month.

ASEBP is now well suited to expand the services provided to its membership through the My ASEBP mobile app, and to continue to provide the best possible customer experience.

From the ideation phase through to final deployment, DevFacto’s process and the mobile app project was a fantastic experience. The joint development effort worked seamlessly and the focus on design, functionality and quality has exceeded our expectations and is adding significant value for our customers.

Tarick Ahmad, CIO, The Alberta School Employee Benefit Plan