What does Malcolm Gladwell have to do with consulting?

Everyone knows the famous Albert Einstein quote “The definition of insanity is doing the same thing over and over again and expecting different results.” While these words easily come to mind when we observe someone else’s struggles, they are less obvious when it comes to our own challenges. It’s just that much harder to notice when we fall into our own hamster wheel routine – that is, working hard, but not really getting anywhere. So, how can we realize we’re stuck? And how can we get out of the rut?

So often, what we really need is to look at our challenges in a brand-new light: find different ways of looking at what’s familiar and approach problems the way a stranger or scientist would. But that’s of course easier said than done. Seeking inspiration or help from people who think differently than we do, is one of the best ways to get there.

Picking up a great book or listening to a podcast that challenges our way of thinking is a good start for when we feel stuck. Malcolm Gladwell is one of my favorite authors when it comes to that. He looks at the world and makes sense of it by finding insights that others miss. Reading his books or listening to his podcasts offers a fresh perspective and helps us rethink old assumptions.

Gladwell’s approach is in fact quite like consulting. As consultants, we shed new light at business problems and help companies get unstuck. At DevFacto, for example, we precede many of our service engagements with Ideations, which are interactive workshops that facilitate innovative thinking and problem solving. Ideation shifts the perception of the challenge at hand and help our client uncover the ideal solutions.

That’s why, we’re very excited to announce that we’re helping bring Malcolm Gladwell to Edmonton for an evening that explores things often overlooked. The internationally best-selling author and host of the podcast Revisionist History will be at the Winspear on October 2nd and DevFacto is proudly sponsoring this event. The tickets are now sold out, but you can add your name to the waitlist here.

We look forward to seeing you there!

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