Webinar – What to Measure: Identifying Standards for Internal Communication Measurement

Date: February 7, 2018

Time: 09:00 MST | 11:00 EST | 16:00 GMT

Location: Webinar

Internal communication measurement continues to be an urgently important strategic skill, one that most communicators say they need and want. But deciding what, why, and how to measure it can be a challenging task.

We invite you to join Sean Williams, Vice President, True Digital Communications and internationally-acclaimed expert in the field of IC measurement and Chris Izquierdo, CEO of DevFacto Technologies and creator of Sparrow for this exciting webinar.

Following the initial efforts of an international task force of practitioners, academics, consultants and researchers, Sean and his research team conducted a Delphi Study to define draft standards for internal communication measurement. The research continues with testing and revision in 2018. In the meantime, he now works to educate the practice of internal communication on how to enable, implement and conduct measurement that meets these standards.

In this webinar you will learn:

  • The recommended standards for measuring internal communications 
  • The benefits of measuring IC – How to apply the standards to your strategic communication planning
  • How the digital workplace presents the opportunity to pull it all together


Sean Williams is vice president and practice lead for education and internal communications at True Digital Communications, a full-service communication and marketing agency based in greater Cleveland. Previously, he was owner of Communication AMMO, Inc. from 2009 to 2017.

Focusing on research-based, strategic counsel and execution, much of Sean’s current work centers on the integrated communication AMMO planning process and manager training through the Face2Face Communication Learning Program. Sean has held executive communication posts at National City Bank, KeyCorp and The Goodyear Tire & Rubber Company.


Chris Izquierdo is CEO of DevFacto and creator of the Sparrow internal communication platform. He co-founded DevFacto in 2007 with a goal of creating a unique and revolutionary organization where IT minds could innovate and create solutions that humans love to use.

Chris has significant experience working with organizations from around the world to connect their workforce through intranets, mobile apps and digital transformation. In 2016, Chris envisioned Sparrow – a measurable communication platform that employees love to use – to address a major challenge for organizations: effectively communicating to the 66% of employees not reached by the company intranet.