I like shopping for special things that are tailored to my needs and style. I don't want an off-the-shelf type of merchant that comes with a big brand and a hefty price; it is not so special if anyone can make the same quick purchase. I want something carefully tailored to my needs and with good quality. I am willing to pay a well-deserving price for the skills applied to this something special and the satisfying quality it brings. As a consumer, I realize that the boutique experience is my shopping preference.