Tell Me a Story: Connecting with Millennials in a Digital World

A rising generation primed to change the world as we know it, millennials command the attention of businesses worldwide. They are an attractive demographic, defined by compelling characteristics that shape their lifestyle and communication preferences, in both content and channels.  Read more

The Medium is the Message

In her article published in Disrupting the Function of IC, “Medium, Message and Technology,” Catherine St. Onge, Manager of Global Employee Communication for Air Canada takes us back 60 years to the wisdom of the oft-quoted Marshall McLuhan:  Read more

How Millennials Are Changing the Way We Work

The Millennial generation is a force to be reckoned with. Born between 1982 and 2004, and totaling 9.6 million, millennials account for 27 percent of Canada’s population. That’s roughly the same size as the Baby Boomer generation. But that’s not all. The Canadian millennial population is growing due to immigration.  Read more

What’s in a Name? The Magic of the Sparrow

Why Sparrow? It’s easy to take a sparrow for granted. Sometimes the same sentiment applies to internal communication. The truth is communication exists in organizations whether it’s strategically managed and measured or not.

Although sparrows are small, they are also powerful. We feel the same way about internal communication. It has a halo effect on all business results, connecting employees with business direction and their role in business success. At DevFacto we believe that happy employees equal happy customers, so we not only spend a lot of time communicating, we spend a lot of time listening and measuring the impact of internal communication on the business. Read more

The Call to Action: You Can Get What You Want

Sparrow Posts not only give you a way to communicate, they also let you get reader reactions and even ask them to perform certain tasks.

A “Call to Action” is simply the part of your post (or video) in which you explain to the reader what you need them to do once they’ve read your post. Read more