Beyond employee engagement, keeping healthcare staff informed in times of outbreaks.

Healthcare organizations have unique needs when it comes to internal communications. Beyond employee engagement, healthcare organizations need a highly reliable communication system that keeps its people connected in critical times of need. Mandatory and compliance posts in Sparrow come in particularly handy when healthcare organizations need to ensure that vital information reaches the right people.

“We have unique needs when it comes to internal communications.  Our staff and physicians work at multiple sites and around the clock.  An effective internal communications platform, like Sparrow, ensures we get the right information to the right audience at the right time.”
Patrice Cloutier, Manager, Corporate Communications & Public Affairs, Hamilton Health Sciences

A nurse stands in line for coffee in the hospital cafeteria. His Android phone buzzes, drawing his attention to the Sparrow notification with an intriguing headline. Glancing up to confirm he’s still got a few minutes to burn, he clicks into the Sparrow app and a smile spreads across his face.

“What are you reading?” asks a colleague.

“Did you hear about the new private donation?” pointing to the story he just saw in Sparrow. “This is awesome.” He picks the thumbs up reaction for the post and collects his beverage.

Finishing the story, he switches over to the Sparrow marketplace and flips through the latest ‘for sale’ posts. One catches his eye. He frowns as there’s not enough detail, so he types up a question and slips his phone into his pocket as he steps into the elevator, his break is over.


Elsewhere, a hospital director is standing in the doorway of her office, lost in thought when her iPhone chimes. Opening Sparrow, her current concerns wash away as she reads the mandatory post that’s been sent only to regional leadership.

The post talks about a virus that’s spreading and there will be a call at noon to discuss next steps. It asks everyone to comment on any cases they’ve encountered so far. She’s about to add a comment stating they’ve only had one case when she gets drawn in by a particularly well written comment that gets her thinking. Maybe they’ve had more cases then she thought. She stars the comment, increasing its score and importance to the group, and heads down the hall to ask some questions before adding her own two cents to the mix.

After the call, a compliance post goes out outlining the agreed upon actions and messaging to support it. Every member of the leadership team clicks the compliance checkbox in the post that confirms their understanding and commitment. With the compliance report showing 100% agreement, a message is crafted for broader communication.

A little later, a tired doctor sits on a stool at a communal computer in the busy hallway outside patient rooms. She puts her depleted phone on the charging pad and opens the Sparrow Web Portal.

“Hmm, that was quick,” she says as she opens a compliance post entitled Facts and Process for Dealing with the new Virus. She reads through it and clicks the checkbox at the bottom confirming that she’s understood the content and will act in accordance with its direction. She flags down a nurse walking by. “Have you read the new post about the virus? We need to change how we’re dealing with the patient in room 42.”

An hour later, the hospital director goes into the Sparrow Admin and Analytics Portal and pulls up the compliance report for the Facts and Process. She downloads its CSV file, opens it in Microsoft Excel, and cross-references the names of everyone who has complied with the staff who have scheduled shifts. There’s a handful of those who haven’t complied. She decides to email them, rather than phone them, and copies and pastes the list of email addresses into a new message. She adds a copy of the post in the body and clicks the send button. With strategic communications covered, she knows her staff will be well informed and ready to act.

Sparrow employee communications platform not only helps organizations build an engaged tribe, but layers on the tools for handling critical communications and enabling discussions with a targeted set of users at any time.

Learn more about Sparrow.

What to Measure: Identifying Standards for Internal Communication Measurement

Communicators are increasingly searching for ways to measure internal communication. But deciding what, why and how to measure can be challenging. Communication, after all, seems far removed from data science.

Yet, the benefits of measuring internal communication are indisputable. With consistent, reliable data you no longer need to rely solely on gut feel when planning and executing your strategy. What’s more, being data-led gives you an opportunity to:

  • First, link internal communication to business outcomes and,
  • Second, support decisions to guide and improve overall communication strategy.

So why is communication measurement a mystery, and what can you do to demonstrate the impact of internal communications?

In this practical webinar, Sean Williams, Vice President at True Digital Communications and Laura Konsorada, Marketing Director at DevFacto discuss the standards for internal communication (IC) measurement and explain how you can apply them in your practice. They show how to get started on measuring communications and offer an actionable AMMO framework (Audiences, Objectives, Messages, Methods) for jump starting your program. They also go over the proven methods for measuring communication outputs, outtakes and outcomes that help communicators demonstrate the organizational impact of IC.

Watch the webinar below to learn more about:

  • The recommended standards for measuring internal communications
  • The benefits of measuring internal communications
  • How to apply the standards to your strategic communication planning
  • How the digital workplace presents the opportunity to pull it all together

About the presenters:

Sean Williams, Vice President at True Digital Communications, internationally-acclaimed expert, member of the Institute for PR Measurement Commission, and member of the PR News Measurement Hall of Fame.

Laura Konsorada, Marketing Director at DevFacto Technologies, creators of Sparrow Modern Workplace.

Curious about measuring the impact of internal communication in the digital workplace? Contact us today to learn how Sparrow Modern Workplace helps communicators engage employees and drive measurable business outcomes.

Sparrow Awarded 2019 Intranet Choice – Innovation by ClearBox

On November 16, ClearBox Consulting launched their SharePoint intranets in-a-box report 2019; a comprehensive analysis of the worlds leading intranet products. Sparrow is honored to be recognized as a winner in the Intranet Choice 2019 – Innovation category. 

According to the report, “Sparrow stood out for its approach to front-line workers. [The] mobile-first design has a consumer like approach that makes it highly accessible. [The team has] put thought into how to onboard people without email addresses too, a key issue for many organisations.”  Read more

Social advocacy: how employees can be your best storytellers

This article is written by Stuart Maister, Chief Storyteller at Strategic Narrative

Is the woman in the picture above working? Or is she sharing a story on her social media? Maybe she’s reading or watching someone else’s post. Actually, the point is that she could be doing all of the above, and this can still be of value to her employer – because we live in a blended world in which work and personal life are coagulated into one big digital mix. Read more

DevFacto Wins a Prestigious 2018 Gold Quill Award

The International Association of Business Communicators (IABC) has announced the Excellence, Merit, Best of the Best and other special award winners of the 2018 Gold Quill Awards program (#IABCGQ). Together, Laura Konsorada of DevFacto and Claire Watson of Cropley Communication were awarded a 2018 IABC Gold Quill Award of Excellence Read more

4 Reasons that Construction Companies are Flocking to this Digital Tool

For all of the new technologies available to both individuals and businesses, it’s a wonder that the majority of construction companies still rely on paper-based processes and communication methods. While most other industries have experienced a digital renaissance in recent years, the construction industry continues to lag behind. Read more

Sparrow Takes Flight at smilelondon 2017!

DevFacto is thrilled to announce that we will be exhibiting our Sparrow Modern Workspace at smilelondon 2017 in London, England on November 20. smilelondon is the UK’s leading conference on social intranets and collaborative platforms.

DevFacto CEO Chris Izquierdo states, “We are incredibly excited to connect with the community at smilelondon 2017 and can’t wait for hundreds of people to experience how Sparrow helps organizations to communicate more effectively with their modern, mobile workforce.” Read more

Is your intranet only connecting to 1/3 of your team?

The corporate intranet has long been the organizational heartbeat; the central location for all that is important to inform, engage and connect our teams.  Read more

Data, Analytics and Artificial Intelligence: The Evolution of IC

In 1954 management guru Peter Drucker introduced the principle of management by objectives, based on the SMART formula to set specific, measurable, achievable, relevant and time-framed markers of business success. In the mid-1960’s, Kaplan and Norton introduced the balanced scorecard based on Drucker’s management by objectives concept, a process that became central to Read more

Technology at Work: What Does the Future Hold in Store?

“The last Baby Boomers won’t exit the workforce for 12 years and Gen X will leave in 28 years; these groups will continue to adapt, but will always remember a time before digital communications.

Leadership teams need to understand their organization’s demographic makeup and reflect that in day-to-day working relationships and communication. They should recognize that “command and control” will be impacted by technology at work. Online communication triages through command and control.”

Read more